Tasting with the Masters

April 15th | 4pm-6:30pm

Experience first hand what goes through the mind of a Bourbon Master while tasting!

This unique event will bring you up close and personal with some of the best in the bourbon world. You’ll taste five different Holladay offerings, including an exclusive first taste from a barrel in the Holladay Cave Collection, right alongside the Masters themselves. You’ll hear their thoughts, their preferences, their notes, and have the opportunity to ask them questions.

If you’ve ever wondered how a professional sips and tastes bourbon, this is your chance to find out!

Guests must be 21+ and present a valid ID.


Brett Atlas is a licensed attorney who has owned businesses in several different industries, including construction, distribution, finance, technology, and real estate. He is the author of the award-winning book Three Things Matter Most: Linking Time, Relationships, and Money. As a senior writer for the popular whiskey blog Bourbon & Banter, his articles have appeared in Forbes and several whiskey-related publications. In his work with the Bourbon Crusaders, a philanthropic-minded group of whiskey enthusiasts, he has helped raise millions of dollars for various charitable organizations and been honored as a Kentucky Colonel. Currently, Brett is a Senior Vice President, Executive Team member, and shareholder of MJS Packaging, a 138 year-old container distributor.

Maggie Kimberl is the Content Editor of American Whiskey Magazine. She is a freelance spirits journalist focusing on whiskey culture in the United States, though she considers herself to be ‘geographically blessed’ to live in the epicenter of the bourbon world, Louisville, Kentucky. When she’s not covering the bourbon beat you can find her browsing through vintage vinyl with her kids or tending to her homegrown tomatoes.

Kyle Merklein has been Holladay Distillery’s Master Distiller since 2016. He is Kansas-born and raised and earned his biological and agricultural engineering degrees from Kansas State, with a Master’s research focus on the optimization of various fermentation systems. He is currently working toward a Ph.D. in industrial engineering as well. Kyle is passionate about bourbon – both making it and drinking it – and notes that he probably thinks about time more than most, knowing that what will be best six or ten years in the future is more important than what is convenient today.

$60 per person

Includes one welcome cocktail; light appetizers from a charcuterie grazing table; live interactive bourbon tasting, featuring five different Holladay offerings; mingling with Bourbon Masters, Kyle Merklein, Maggie Kimberl and Brett Atlas.

Distillery Hours

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MondayClosed
TuesdayClosed
Wednesday11 AM - 4 PM
Thursday11 AM - 4 PM
Friday11 AM - 6 PM
Saturday10:30 AM - 6 PM
Sunday11 AM - 4 PM

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