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#TeamRose Has Spoken

March 28

 

Tequila Rose has a way of bringing people together. Since the brand’s introduction in 1996, the community of Tequila Rose drinkers has expanded its roots and extended throughout generations. There are the nostalgic fans, those who remember their mothers and grandmothers sharing stories between sips of the strawberry cream liqueur. Then, there are those who embrace the brand for its aesthetic. The sleek, color-changing bottle and the millennial pink cream make for a trendy photo prop.

 

On average, younger generations are consuming less alcohol than their parents and grandparents, but Tequila Rose continues to grow in sales. This is partly due to lower alcohol content, but it’s also a result of brand personality and, of course, the taste. To some, Tequila Rose is more of a dessert than a drink, and that crossover results in an even larger following.

 

The love Tequila Rose fans have for the brand is explosive! In fact, many talk to the brand online as if they’re chatting with an old friend.

 

This month, we wanted to show #TeamRose how much we appreciate their support by giving them the last word on this year’s holiday gift set shot glass design. They are, after all, what makes the brand so successful, and many of them have been collecting the shot glasses since day one. The campaign, which launched on March 3rd and ended on March 25th, was a huge success! Just take a look for yourself:

 

 

 

Quite a journey, right? And #TeamRose followed along every step of the way:

 

 

 

 

 

I’m with jody… I love them all!

 

©2019 Bottled by Tequila Rose Distilling Co., Weston, MO. 15% alc./vol. (30 Proof) Certified Color Added-Contains Caramel Drink Responsibly. Drive Responsibly.

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McCormick Distilling Co., Inc. is a distilled spirits company located in the United States, doing business in the domestic and certain foreign markets. We comply with federal, state, and foreign laws regarding labor practices wherever we operate.

The California Transparency in Supply Chains Act of 2010 (SB 657) (“Act”) seeks the elimination of slavery and human trafficking from product supply chains and requires that large companies who do business in California disclose their efforts toward the elimination of slavery and human trafficking. The information below relates to our efforts to comply with the Act.

1.) The vast majority of our suppliers are located in North America, principally in the United States, and in the European Union. To the best of our knowledge and belief, no supplier to our company, whether located within or without the United States, has ever been accused of engaging in forced labor or human trafficking.

2.) We reserve the right to audit our suppliers’ operations to ensure compliance with the Act. Currently, audits are not regularly performed by the company or an independent third party.

3.) Our purchase orders and supplier contracts will now contain an express representation that each supplier will comply fully with all applicable laws prohibiting human trafficking and slavery and that any violation of such laws is cause for immediate termination of our contracts and orders. We will terminate our contract with any supplier found to be in violation with our policy on human trafficking and slavery.

4.) To further our efforts to eradicate human trafficking and slavery from our supply chain, we have now asked suppliers to return a signed statement to us acknowledging that they support the elimination of forced labor and human trafficking.

5.) Our Employee Code of Conduct requires that company personnel try to ensure we work only with reputable suppliers. Employees annually affirm their compliance with our Employee Code of Conduct, but we have no formal training related to the issue.

Our Commitment
The United Kingdom Modern Slavery Act 2015 and the California Transparency in Supply Chains Act of 2010 require companies to disclose their efforts to mitigate the risk of modern slavery and human trafficking in their supply chain. Modern slavery and human trafficking are the use of forced, compulsory or trafficked labor or anyone held in slavery or servitude. As a responsible corporate citizen, McCormick Distilling Co., Inc. is committed to actions that will mitigate the risk of modern slavery in our business. In addition, we expect our vendors, suppliers, and contractors to have the same commitment.

Our Controls
McCormick Distilling Co., Inc. is committed to implementing and enforcing controls to prevent modern slavery in our business and in our supply chain. We have regular contact with our vendors, suppliers and contractors. Our contracts with vendors, suppliers and contractors require compliance with all applicable laws. If necessary, we will engage with third parties to assist us in evaluating our supply chain. Any concerns relating to noncompliance with this statement are investigated promptly and appropriate actions will be taken based on the findings of the investigation.

Our Training
We support our commitment and controls by providing training to our employees. The training is designed to create awareness around the problem of modern slavery and to help employees identify the sign of modern slavery in our supply chain.