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Friday Featured Cocktail: Triple Crown Grapefruit Smash

November 2


It seems like only yesterday I wrote that very first blog post announcing the Triple Crown head-to-taste makeover, and in the weeks since, we’ve been gradually shifting our branding on social media to match the new look and feel.

 

Take, for example, the cover photo. What was this:

 

 

Is now this:

 

 

The barrels signify the distilling traditions that shape the taste of the new Triple Crown. They are present in the backdrop as if to say “barrel-aged” without using the words. And the neat pour in the snifter glass lets the audience know the taste is something to sip and savor.

 

We’ve also updated the story and refined the description:

 

A true American whiskey blend, Triple Crown’s delicate flavor comes from over 160 years of heritage-from secrets passed down from one Master Distiller to another. It begins with fine, cask-matured bourbon crafted at a distillery with a heritage that dates back to 1856 and is expertly blended using techniques that have been refined over time. Light-bodied and gold in color, Triple Crown in smooth and balanced from first pour. “

 

Last but not least, our friends at KJO shared this new cocktail video on Instagram. It’s as elegant as you feel when you’re sipping on Triple Crown in a snifter. Feast your eyes below:

 

 

Cheers to the weekend!

 

©2018 Triple Crown Distilling Co, Weston, MO 80% Grain Neutral Spirits, 20% Straight Bourbon Whiskies 2 years old, Contains Oak Extract. Drink Responsibly. Drive Responsibly.

 

 

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Holladay Distillery takes the protection and proper use of your personal information seriously. We respect your privacy and take great care to safeguard information in our possession. Your preferences for use of your information are our highest priority.

 

McCormick Distilling Co., Inc. is a distilled spirits company located in the United States, doing business in the domestic and certain foreign markets. We comply with federal, state, and foreign laws regarding labor practices wherever we operate.

The California Transparency in Supply Chains Act of 2010 (SB 657) (“Act”) seeks the elimination of slavery and human trafficking from product supply chains and requires that large companies who do business in California disclose their efforts toward the elimination of slavery and human trafficking. The information below relates to our efforts to comply with the Act.

1.) The vast majority of our suppliers are located in North America, principally in the United States, and in the European Union. To the best of our knowledge and belief, no supplier to our company, whether located within or without the United States, has ever been accused of engaging in forced labor or human trafficking.

2.) We reserve the right to audit our suppliers’ operations to ensure compliance with the Act. Currently, audits are not regularly performed by the company or an independent third party.

3.) Our purchase orders and supplier contracts will now contain an express representation that each supplier will comply fully with all applicable laws prohibiting human trafficking and slavery and that any violation of such laws is cause for immediate termination of our contracts and orders. We will terminate our contract with any supplier found to be in violation with our policy on human trafficking and slavery.

4.) To further our efforts to eradicate human trafficking and slavery from our supply chain, we have now asked suppliers to return a signed statement to us acknowledging that they support the elimination of forced labor and human trafficking.

5.) Our Employee Code of Conduct requires that company personnel try to ensure we work only with reputable suppliers. Employees annually affirm their compliance with our Employee Code of Conduct, but we have no formal training related to the issue.