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Holladay Distillery is here to lend a Helping Hand MORE INFO HERE…

“This Suspense is Terrible. I hope it will Last.”

October 25


We have approximately 833 days between us and Holladay bourbon. I think about this distant milestone often because I’m surrounded by the reality of it. I can see the barrel warehouse from the office, and I can feel the sting of sour mash in my nose when I walk past the Cistern.

But what about those who don’t work here? Those without front-row seats to the daily bourbon-making process? How do we rope potential customers into our story’s beginning and hold their attention through the middle? Most importantly, how do we keep them engaged enough to stick it out with us all the way to the end when it’s more than two years away?


Like great storytellers, we build suspense.


We can’t change the date of our bourbon release, and we wouldn’t want to. It takes time to age quality bourbon that is rich with flavor and unique in character. In the meantime, we can use the waiting period to our advantage. We can continue to remind our growing fanbase that Real Missouri Bourbon is here…it’s just not ready to come out yet. And they’re just going to have to sit tight.


Building anticipation makes stories all the more thrilling to read. It makes readers hungry for more details and clues…anything that will bring them closer to a mysterious and satisfying ending.


Facebook and Instagram Stories allow users to swipe through our moments and follow along with our day-to-day bourbon-making activities. They’re introduced to our Master Distiller, Kyle. Swipe! They’re in the barrel warehouse watching the barrels roll across the floorboards. Swipe! They’re watching the seasons change and learning the effects Missouri weather has on the taste of bourbon. Swipe! With every Holladay post we create, we build suspense, and the more we can do that, the more customers we are going to see once that ~833 days is up.


Check out the suspense we built today:



Holladay Distillery takes the protection and proper use of your personal information seriously. We respect your privacy and take great care to safeguard information in our possession. Your preferences for use of your information are our highest priority.

Holladay Distillery does not share customer information (including e-mail addresses) unless it is necessary to provide you with Holladay Distillery products or services, or we are legally required to do so.

We restrict internal access to your information to those individuals who need it to provide you with services. Any third-party companies we must use to provide you with services are required to keep your information secure and confidential.

Holladay Distillery is happy to provide further details of our privacy policies. For more information, please contact us.

Holladay Distillery takes the protection and proper use of your personal information seriously. We respect your privacy and take great care to safeguard information in our possession. Your preferences for use of your information are our highest priority.


McCormick Distilling Co., Inc. is a distilled spirits company located in the United States, doing business in the domestic and certain foreign markets. We comply with federal, state, and foreign laws regarding labor practices wherever we operate.

The California Transparency in Supply Chains Act of 2010 (SB 657) (“Act”) seeks the elimination of slavery and human trafficking from product supply chains and requires that large companies who do business in California disclose their efforts toward the elimination of slavery and human trafficking. The information below relates to our efforts to comply with the Act.

1.) The vast majority of our suppliers are located in North America, principally in the United States, and in the European Union. To the best of our knowledge and belief, no supplier to our company, whether located within or without the United States, has ever been accused of engaging in forced labor or human trafficking.

2.) We reserve the right to audit our suppliers’ operations to ensure compliance with the Act. Currently, audits are not regularly performed by the company or an independent third party.

3.) Our purchase orders and supplier contracts will now contain an express representation that each supplier will comply fully with all applicable laws prohibiting human trafficking and slavery and that any violation of such laws is cause for immediate termination of our contracts and orders. We will terminate our contract with any supplier found to be in violation with our policy on human trafficking and slavery.

4.) To further our efforts to eradicate human trafficking and slavery from our supply chain, we have now asked suppliers to return a signed statement to us acknowledging that they support the elimination of forced labor and human trafficking.

5.) Our Employee Code of Conduct requires that company personnel try to ensure we work only with reputable suppliers. Employees annually affirm their compliance with our Employee Code of Conduct, but we have no formal training related to the issue.

Our Commitment
The United Kingdom Modern Slavery Act 2015 and the California Transparency in Supply Chains Act of 2010 require companies to disclose their efforts to mitigate the risk of modern slavery and human trafficking in their supply chain. Modern slavery and human trafficking are the use of forced, compulsory or trafficked labor or anyone held in slavery or servitude. As a responsible corporate citizen, McCormick Distilling Co., Inc. is committed to actions that will mitigate the risk of modern slavery in our business. In addition, we expect our vendors, suppliers, and contractors to have the same commitment.

Our Controls
McCormick Distilling Co., Inc. is committed to implementing and enforcing controls to prevent modern slavery in our business and in our supply chain. We have regular contact with our vendors, suppliers and contractors. Our contracts with vendors, suppliers and contractors require compliance with all applicable laws. If necessary, we will engage with third parties to assist us in evaluating our supply chain. Any concerns relating to noncompliance with this statement are investigated promptly and appropriate actions will be taken based on the findings of the investigation.

Our Training
We support our commitment and controls by providing training to our employees. The training is designed to create awareness around the problem of modern slavery and to help employees identify the sign of modern slavery in our supply chain.